We use Google Analytics (GA) to measure performance of Lyteflo EV Sales Hub widgets on a dealership's website.
Lyteflo widgets load on EV/PHEV vehicle detail pages (EVDPs) for new and used vehicles, provided a VIN is available on the page or in the data layer. This is our GA Spec Sheet for reference.
Within a customer’s Google Analytics account, we create explorations with 2 main user groups:
- EVDP Viewers (any user with a lyteflo_view event that fires when our tools load on an EV/PHEV VDP)
- Lyteflo Users (any user with a lyteflo_interaction event that fires when our tools are clicked)
The metrics we present to customers:
- Traffic: Total EVDP Viewers (page visitors) and Lyteflo Users (interacted with our widgets)
- Engagement % (Lyteflo Users divided by EVDP Viewers)
- EVDP Viewer Lead events and Lyteflo User Lead events (sum of these 3 GA events for each user group: asc_click_to_call, asc_form_submission, asc_comm_submission. Note: These lead events could have happened anywhere on the website, e.g., EV/PHEV VDP, gas vehicle VDP, homepage, or any other page)
- Lead Share (Lyteflo User Lead events divided by EVDP User Lead events)
- Lead Conversion % for EDVP Viewers (EVDP Viewer Lead events divided by EVDP Viewers) and Lead Conversion % for Lyteflo Users (Lyteflo User Lead events divided by Lyteflo Users)
We also compare differences in EVDP Viewers and Lyteflo Users for:
- Bounce Rate %
- Average Engagement Time Per Session
- Engaged Sessions per Active User
Within our own GA Account:
We track In-Store Usage if the customer provides an IP address: Number of Lyteflo Users (lyteflo_interaction), where lf_account_name is set to the specific dealership and is_in_store = true.
Lastly, we report on any Lyteflo Direct Leads that shoppers submit through our own lead forms (via getting an EV ownership report or checking eligibility for incentives).
We track In-Store Usage if the customer provides an IP address: Number of Lyteflo Users (lyteflo_interaction), where lf_account_name is set to the specific dealership and is_in_store = true.
Lastly, we report on any Lyteflo Direct Leads that shoppers submit through our own lead forms (via getting an EV ownership report or checking eligibility for incentives).